Sarvottam Quality Cinema



"Sarvottam Quality Cinema"
Acrylic on canvas - 36" x 48"

Numerous Hindi films are produced in India every year. Words fall short on describing what they collectively represent, but I like to refer to them as a social movement or a becoming.

A movement that dates back to the age of scriptures and oral story telling traditions. One which gave foundation to our social norms, the acceptable human behaviors and of course the edification that comes with it. Today it is through this medium that we observe the good, the evil and the muddy areas of our society in a framed setting.

In this arena vastly differing sections of society, rich or not so rich, old and young, women and men; all choose to come and sit together for a few hours of shared commonality. There is no better place to collectively view our prevailing social norms and customs even if they are through escapist fantasies wherein all seems possible.

I find this type of cinema to be a social guide book of sorts in the guise of a multi faceted performance filled with entertainment. More importantly I see it central to the ‘celebration’ of our social conscience, where we acknowledge our likes, dislikes and our role models.